Brand strategy project for SuperDataScience
jett.agency
About us
In Jett we developed a strategy, where strong business structure meets creativity to grow truly solid and emphatic brands. Our foundation lies in coherent process formation and company's maintenance — from simple idea until prominent brand. We create brands that differ.
Research
Audience
Demographic portrait
Age, location, cultural characterization of primary & secondary audiences.
Psychological portrait
  • Case study interviews - developing trigger questions related to the individual and the product. Aimed to reveal insights, pain-points, past experiences, decision making criteria and product feedback.
    Prospect examples:
    - Principal @ Deloitte Digital
    - Developer @ Deliverit
    - Senior IT consultant @ Deloitte
    - etc
  • Social media monitoring - monitoring prospects' behavior, interests and actio
  • Summary - creating a detailed psychological portrait, which includes lifestyle, decision making habbits, needs and aspirations etc. (based on previously collected information)
Consumer-profile boards
A visual outline of the type of person the brand is targeting (as a key instrument in revealing touchpoints and visual preferences of the audience representative)

Competition*
Market sector analysis
Identifying the position the brand will aim to occupy in consumer perception by defining key market players and analysing the environment.
Competitor brand analysis
Briefly analysing competitor's positioning and roles.
Visual audit
Visual analysis of competing products, defining key margins for the future brand (to avoid accident copying or similarities.
*Performed only if existing information is insufficient and further investigations are needed.

Touchpoint analysis
Defining key interaction points (audience vs product). Allows to ensure that all these points are monitored so that the consumer experience is as fulfilling as possible.

SWOT analysis
Evaluating our future product. Based on previous research, defining key strengths, weaknesses, opportunities and threats of the future brand.
Strategy
Evolution/
Revolution
Based on previously performed research, we now need to understand - are we creating an evolutionary or revolutionary brand on niche's scale.

Brand positioning
Determining the appropriate market position for the brand. Defining clear internal brand message, type of product or service brand offers, target audience who would buy the product, other competitors brands, brand's aspirations and environment the brand will be marketed in.

USP/ESP
Unique Selling Point/Emotional Selling Point - defining triggers for rational and emotional decision making from audience's perspective.

Brand personality
Assigning human personality traits to a brand to achieve differentiation (creating brand archetypes). Helps to understand brand's nature and approach psychology.

Tone of voice
Defining the tone in which our brand will reach out to its audience.

Client journey map
Creating an expected customer route - from being unaware of product existence to subscribing to our product and advertising it throughout his/her surrounding.

Brand guidelines
Creating a set of rules and guidelines on visual and strategic brand usage.
Naming
Naming
Part of branding process
Separate project
A brand name is one of the most important elements of the brand identity as it needs to define a unique offer, communicate effectively to a particular audience, capture a list of specific values and look and sound good. This is one of the most difficult and time-consuming element of brand creation if performed properly.

The process consists of:

  • Defining key directions and tools (descriptive/acronyms/neologisms etc.)
  • Performing 2-3 brainstorming sessions (sometimes more with specific projects)
  • Creating up to 5 relevant names to choose from (with available domains)
Naming gets even harder when there is no sense of direction for the brand. Therefore if we decide to name our product without making previous research, then at least a minor one has to be done at this stage.

The process will include:

  • Brief competitor analysis
  • Defining brand's tone of voice
  • Studying associations and relevant brand elements
  • Creating up to 5 relevant names (with available domains)
Part of branding process
A brand name is one of the most important elements of the brand identity as it needs to define a unique offer, communicate effectively to a particular audience, capture a list of specific values and look and sound good. This is one of the most difficult and time-consuming element of brand creation if performed properly.

The process consists of:

  • Defining key directions and tools (descriptive or acronyms & neologisms etc.)
  • Performing 2-3 brainstorming sessions (sometimes more with specific projects)
  • Creating up to 5 relevant names to choose from (with available domains)
Separate project
Naming gets even harder when there is no sense of direction for the brand. Therefore if we decide to name our product without making previous research, then at least a minor one has to be done at this stage.

The process will include:

  • Brief competitor analysis
  • Defining brand's tone of voice
  • Studying associations and relevant brand elements
  • Creating up to 5 relevant names (with available domains)

Pricing
*Total amount is a subject to change. If services are added/withdrawn, price recalculation will be applied.
Anton Monich